Tuesday 4 August 2009

How a good leadership story has the power to engage hearts and minds

Stewart D. Friedman, Practice Professor of Management at the University of Pennsylvania’s Wharton School in Philadelphia on how a good leadership story has the power to engage hearts and minds. It has these six crucial elements:

  1. Draws on your real past and lessons you've learned from it.
  2. Resonates emotionally with your audience because it's relevant to them.
  3. Inspires your audience because it's fuelled by your passion.
  4. Shows the struggle between your goal and the obstacles you faced in pursuing it.
  5. Illustrates with a vivid example.
  6. Teaches an important lesson.

If you have leadership stories to share, I would love to hear them.

Marquis Bureau

Posted via email from MBureau's posterous

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