Stewart D. Friedman, Practice Professor of Management at the University of Pennsylvania’s Wharton School in Philadelphia on how a good leadership story has the power to engage hearts and minds. It has these six crucial elements: - Draws on your real past and lessons you've learned from it.
- Resonates emotionally with your audience because it's relevant to them.
- Inspires your audience because it's fuelled by your passion.
- Shows the struggle between your goal and the obstacles you faced in pursuing it.
- Illustrates with a vivid example.
- Teaches an important lesson.
If you have leadership stories to share, I would love to hear them.
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