Social Media Programs in Recession Time

As organizations invest in social media programs, incorporating this shift into the plans should be considered a high priority. Skeptics might say that a more customer-centric approach is natural in a recession when business is scarce. But a recession is not just a time of slow sales. More significantly, it is also a time when the pace of change accelerates, and the competitive landscape of industries is reshaped.

Source: EMarketer
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